Way back in 1999 while discussing consumer privacy issues, the CEO of Sun Microsystems famously told a group of reporters: “You have zero privacy anyway. Get over it”.

With the rapid evolution of technology in the 20 years since then, and the more recent explosion of social media, it’s easy to forget that the issues of data-privacy are as old as the internet itself. Ever since people figured out how to store and share personal data, there were predators out there already trying to hack and steal it. So why then, does it seem as if this is a new challenge that we’ve never seen before? Why are governments and news outlets investing so much of their focus and resources on these issues?

The answer boils down to one word — content.

Our world today is a world that revolves around digital content. Statistically, every human on the planet owns (or at the very least has access to) a device that is effectively a digital content creation factory that produces an infinite number of photos, videos, audio, messages, social media posts and more, each and every day. The sheer volume and centrality of this content is the secret sauce that has propelled these data-privacy scandals to become front-page news.

Today’s focus on global data-privacy issues also tells us a lot about how we store and manage our digital content. Social network accounts for example, have become the warehouse for basically all the truly important digital content that we own. While most of us have thousands of random photos and videos on our phones at any given time, only our favorite pictures, videos, thoughts and musings are shared with friends and family and often posted to the world via social media accounts.

This reality has created a situation in which our “collection” of personal digital content isn’t much of a collection at all. We have ended up with our best content spread out between Facebook, Twitter, Instagram and other platforms. Users who want the basic utility of treating scattered content as a true collection that can be browsed, searched, organized and managed are left needing to sift through hundreds or even thousands of posts across multiple accounts. And with each platform employing its own set of security policies and associated risks — we’re more paranoid than ever before that our scattered content is not really protected at all.

The presents us with a glaring inconsistency. On the one hand, our social media accounts have become the place where we keep our best and brightest personal content, sharing our photos, videos, thoughts and dreams with the world. But on the other hand, this content ends up scattered across multiple accounts and services, in a way which is both unusable and often less than secure.

The market today simply does not offer a comprehensive solution for personal digital content that addresses our need for utility and security. This is what the Cicero Digital Vault aims to address.

With the Cicero Digital Vault, our customers have a way to create a secure copy of all the content they’ve stored on their social media accounts in a single secure, beautifully convenient content collection. With everything in one secure collection, the content can be searched, managed, shared and enjoyed as it should be — as a truly unified content collection. And even if the source social network accounts are deleted or compromised, the content in our vault remains fully accessible.